Lisa Nakam – Jonak

Jonak accelerates and modernizes its deliveries with Everest

1. Client presentation

👠 Jonak, a family brand serving elegance

Jonak is a women’s footwear brand founded in 1964 by the Nakam family. Today, it is managed by the third generation and has around one hundred stores in France, as well as ongoing international development (Russia, Morocco, Belgium, and several European cities).

One of Jonak’s major challenges is finding the balance between its retail network and its online activity, ensuring its customers a smooth and premium experience, regardless of the purchase channel.

2. Challenges encountered

🚛 A need for speed and flexibility in delivery

Before working with Everest, Jonak used a classic delivery scheme with carriers such as La Poste or pickup points. However, this organization presented several major limitations:

• 📦 Delivery times that were too long, incompatible with customers’ growing expectations for fast delivery.
• ❌ A lack of flexibility in delivery options (time slots, real-time tracking).
• 💬 Few interactions with customers, making it difficult to adapt to each one’s specific needs.

“When you have giants like Amazon capable of delivering in three hours, there’s no reason why we can’t do it too. Today, when you order something, you want immediacy.”
— Lisa Nakam, Associate Managing Director, Jonak

Additionally, the brand wanted to leverage its store network to optimize its deliveries. In-store inventory is an opportunity to deliver more quickly to customers located nearby, instead of systematically shipping from a distant warehouse.

3. The implemented solution

⚡ An agile deployment with Everest

Jonak integrated Everest to transform its logistics and offer fast and flexible delivery to its customers.

Actions implemented:
– Progressive deployment: initially activated in Paris with urban couriers, then extended throughout France via the Jonak store network.
– Implementation of Ship-from-Store: using in-store inventory to deliver locally and accelerate timeframes.
– Improvement of customer communication: sending SMS notifications, real-time tracking of delivery drivers, and flexible scheduling.

“What’s great about Everest is that we can take the customer’s needs and adapt to them. This is what allows us to move to the next level and offer a premium service, worthy of the great luxury houses.”
— Lisa Nakam, Associate Managing Director, Jonak

4. Results achieved

🚀 A rethought and optimized customer experience

Thanks to Everest, Jonak has been able to:
– Drastically reduce its delivery times, offering express delivery within a few hours.
– Optimize inventory management by avoiding stockouts and intelligently using stores as shipping points.
– Offer total transparency to customers, who can track their delivery in real time.

“We’re no longer in a Colissimo model where you don’t know when your package will arrive. We’re in a Uber or Deliveroo-type experience, where you see your delivery person in real time. For me, this is an extremely important asset.”
— Lisa Nakam, Associate Managing Director, Jonak

5. Conclusion and perspectives

With Everest, Jonak has modernized its logistics and offered a smooth and fast customer experience. By implementing a hybrid model between e-commerce and retail, the brand continues to innovate to adapt to new consumer expectations.

🎯 Next step? Continue to extend this model to new cities and explore new delivery options that are even more flexible.

💡 Do you also want to accelerate and streamline your deliveries? Contact us to discover how Everest can transform your logistics.